Frozen doughs for new market trends

According to the latest study published by ASEMAC (Spanish Association of the Bakery, Viennese Pastry and Confectionery Industry), the industrial bakery and pastry market reached a value of €3.9 billion in 2018. Within this sector, frozen doughs accounted for 34% of the industrial bread, pastries and bakery products market in Spain, with growth in frozen pastries and bakery products of close to 3%. The company’s commitment to investing heavily in R&D&I, diversification and the continuous launching of value-added products in this sector of the food industry are behind this growth. However, on the horizon is the challenge of maintaining and even improving these figures, and one of the keys will be the industry’s ability to continuously adapt to consumer needs. That is why we have prepared a Frozen Dough Guide which gathers information on trends in the frozen dough sector and possible innovation opportunities for food companies working in this sector of the food industry for Retail and Horeca.

Keys to innovation in the frozen dough sector

Frozen doughs can be the answer to many consumer demands, and these are some of the keys that we develop in greater depth in our Guide to Frozen Doughs:

• Healthy, sustainable and quality alternatives for the mass consumer market

There is a new consumer profile that is concerned about health and diet, that reads the labeling of the products it consumes, and that is willing to pay more in exchange for higher quality. In this sense, Clean Label products are gaining strength and the challenge is to develop innovative products that respond to their demands by offering healthy, sustainable and quality alternatives for Retail and FMCG.

• Breakfast, the star consumption moment

Breakfast is one of the fastest growing consumption moments in Spain for frozen pastries and cakes. New trends demand healthier ingredients for pastries consumed inside and outside the home.

• Other keys to take into account

We review in the document some issues such as the perception of naturalness; the search for attractive, unique or exotic flavors; new and surprising textures; high quality premium ingredients; nutritional fortification, etc.

• How we can help you

In the Frozen Dough Guidewe provide examples of needs raised by customers in the food industry to which we have responded by developing and testing customized cream cheeses for use as an ingredient in frozen dough, pastry and bakery products, ice cream, as well as precooked products and sauces. In these cases, a significant improvement has been achieved in the manufacturing process, reducing waste, improving the cost and time balance, etc. You can access the complete contents of the guide by downloading it for free here Frozen Dough Guide to conquer consumers in Retail and Horeca.